B3's Mission:
• Engaging--or re-engaging--Jewish Baby Boomers 
• Building intergenerational connections
• Transforming communities
• Changing the communal agenda
• Improving communications and marketing programs
Welcome to B3
We created B3 in response to a rapidly emerging trend: as Boomers age and their families and careers change, they are faced with many choices. What they do will have enormous consequences for them, their families, their communities...and for succeeding generations. In fact, we believe that the intersection of Boomer engagement and generational connections has the potential to transform our communities--and help them deal with the challenges of the 21st Century. We welcome you to join us.
     We hope to work with organizations and communities to develop new ways to engage Boomers and connect generational groups. If you are involved with developing programs to engage people more actively in Jewish life, we'd be happy to speak with you. 
     Other pages on this site provide more information about our strategy and programs, and about ways to work with B3. There are also numerous ways to reach us with questions: please do so--we look forward to hearing from you and exploring ways we might work together.

David M. Elcott, Ph. D.
Stuart Himmelfarb MA/MBA

David M. Elcott, Ph.D., Principal Partner
Dr. David Elcott is the Henry and Marilyn Taub Professor of Practice in Public Service and Leadership at NYU’s Wagner School of Public Service. 

For the past twenty five years, David has worked at the intersection of community building, cross-boundary engagement, and interfaith and ethnic activism. Through his research, he has become the expert in the Jewish community on the Baby Boomer cohort, encore careers, and public service. His study—Baby Boomers, Public service and Minority Communities—A Case Study of the Jewish Community in the United States (2009)—was the first national survey and analysis of Jewish Boomers and encore careers. 
     He was previously Vice-President of the National Center for Learning and Leadership (CLAL) and Interreligious Affairs Director of the American Jewish Committee. He is the author of A Sacred Journey: The Jewish Quest for a Perfect World and numerous articles and monographs on minority civic engagement, and cross-cultural pluralism. As a consultant, David specializes in organizational and philanthropic consulting and evaluation, mediation and reconciliation, and is a frequent lecturer on contemporary issues. 
     He received his Ph.D. in Political Psychology at Columbia University. 

Stuart Himmelfarb, CEO
Stuart Himmelfarb is a Senior Fellow at NYU's Wagner School of Public Service. 

Stuart has held professional and volunteer leadership positions in the Jewish community. Professionally, he was most recently Chief Marketing Officer at UJA Federation of Northern New Jersey and Director of the Berrie Fellows Leadership Program. Along with two co-chairs, he also created the Klene-Up Krewe, a volunteer corps which has visited New Orleans more than twenty times since Katrina.
     As a volunteer, he served on the Executive Committee of Hillel: the Foundation for Jewish Campus Life, was a Trustee and Marketing Chair of New York UJA Federation, co-President of Temple Sinai of Bergen County (NJ) and is currently President of the Board of the New York Jewish Week newspaper.
     His encore career at the Federation followed twenty-five years in marketing, advertising, media, research and consulting. He co-founded and was president of CollegeTrack, Inc., which became the leading college market research and consulting company, and which he sold to Roper Starch Worldwide. 
     He has an MBA in Marketing from Columbia University Graduate School of Business where he was a member of the Beta Gamma Sigma Honors Society; an MA in Contemporary Jewish Studies from Brandeis University’s Hornstein Program in Jewish Communal Service; and a BA from Brown University.